Local Advertising Initiative – An advertising initiative to build awareness for local advertising options to combat the erosion of local advertising revenue

Support Local
Media Companies

The local advertising initiative was created to build awareness of the power and effectiveness
of advertising options provided by local media companies!

Why Local Advertising ?

Locally bought advertising allows you to create a local presence through trusted local brands online, on-air and in print. Localizing your ads allows you to make a personal connection with your ideal consumer.

Here is the rundown:

Advertising on local media allows you, as an advertiser, to truly connect with the consumer, thus persuading them to purchase your product
Consumers base purchases off trust
Trust comes from particular sources
Local media sources connect with consumers on personal levels

We often hear the phrase “support local” from local businesses big and small. Unfortunately, you often see these businesses buying advertising directly on Facebook and Google. It’s important to be mindful of where businesses are investing and how those decisions impact our local economy.

There are a wide variety of highly effective options that support local media companies including

digital, radio, print, outdoor and event advertising.

Local media companies employ hundreds of people while supporting countless charities and non-profits. Media companies also provide the most pertinent information on local current events and community programs.

Local Advertising Options

Local Digital

Castanet.net

Since launching in November 2000, Castanet has become one of the most visited media websites in Western Canada. Every week over 450,000 people visit Castanet for news, classifieds, weather and entertainment. Castanet's head office is located in beautiful downtown Kelowna, British Columbia.

Phone:+1 (250) 860-5050
Email:[email protected]

KelownaNow.com

KelownaNow has the largest social reach and newsletter subscriber list for a local media platform in the Okanagan Valley. Leverage our reach and get the word out in high frequency with our package options

Phone:+1 (250) 862-8010
Email:[email protected]

InfoNews.ca

Since 2012, iNFOnews (InfoTel News Ltd) has brought local news that truly matters to online readers in our communities. Vernon, Penticton, Kamloops and Kelowna are distinct communities, each with its own perspective, successes and challenges—they can’t be served well through a single page. We have distinct sections for each city and reporters and photographers on the ground bringing you breaking news, weather, trends, local politics, crime and sure, even some fun. Together our reporters and editors have more than 30 years experience and follow the highest standards of journalism. And we’re always backed up by top provincial, national and international news as well as sports, business, entertainment and lifestyle news you need. We always want to know how we’re doing. To give us some feedback, suggest a correction, note a typo, provide a tip for a possible story or feature, simply send an email to editor Marshall Jones at mjones(at)infonews.ca

Phone:+1 (800) 599-5399
Email:[email protected]

Local Print and Digital Opportunities

Kelowna Capital News

Our award winning journalists have covered the Central Okanagan's most important stories since 1930.

Phone:+1 (250)763-3212
Email:[email protected]

The Daily Courier

The Daily Courier is the Central Okanagan's longest-serving and most trusted news source, published and distributed five days a week. Founded in 1904 as the Kelowna Clarion, The Daily Courier is now part of Continental Newspapers Okanagan Valley Newspaper Group. It serves readers from Vernon to Peachland and, on Saturdays, the Okanagan Weekend Edition is distributed all the way to the U.S. border.

Phone:+1 (250) 763-4000
Email:[email protected]

The Moving Guide

The Moving Guide

The Moving Guide is delivered exclusively to 8,000 moving households in the Kelowna area. While conscientious effort is made to ensure the accuracy of both the editorial and the advertising that appear in each edition of The Moving Guide, the publisher may not be held responsible for any errors or omissions that may occur from time to time. No part of this publication may be quoted or reprinted without the written permission of the publisher.

Local Radio and Digital Opportunities

AM 1150

Phone:+1 (250) 860-8600

Virgin Radio 99.9

Virgin Radio 99.9

Phone:+1 (250) 860-8600

Move Radio 101.5

Phone:+1 (250) 860-8600

Beach Radio 103.1

CKQQ-FM is a Canadian radio station that broadcasts a hot adult contemporary format at 103.1 FM in Kelowna, British Columbia. The station is owned by Jim Pattison Group

Phone:+1 (250) 762-3331

Power 104

CKLZ FM—Power 104, Kelowna’s Best Rock targets adults 25-54 and plays the best rock artists like: Foo Fighters, Shinedown, Red Hot Chili Peppers, Kings of Leon and SIXX AM. Our personalities know what’s important to the rock listeners in Kelowna and deliver local focused information and great entertainment. Power 104 is active in concert and event promotion and takes pride in community involvement, supporting and taking the lead in many non-profit and charitable causes. Our own Kids Care Fund benefits the children of the Okanagan by funding many important (big and small) children’s programs and projects.

Phone:+1 (250) 763-1047
Email: [email protected]

K 96.3 Classic Rock

K 96-3 is a classic rock centric entertainment experience, relevant to current times and place yet completely connected to the rich history and impact of classic rock artists and their music.

Phone:+1 (250) 860-8600

New Country 100.7

CIGV-FM is a Canadian radio station, which broadcasts at 100.7 FM in Penticton, British Columbia, with rebroadcasters in Keremeos and Princeton. Founded by The Robinson Family of Great Valleys Radio in 1981, the station was sold to Newcap Radio in 2011, and approved by the CRTC on February 15, 2012. CIGV-FM is the only country music format station in the Okanagan Valley.

Phone:+1 (250) 861-5963
Email:[email protected]

103.9 The Lake

103.9 The Lake

103.9 The Lake is back on the air, featuring a soft rock music format that will play the biggest adult hits of the late 1970s through the early 2000s.

Phone:(250) 980-9009
Email:[email protected]

Local TV

Global Okanagan

CHBC-DT is a Global owned-and-operated television station licensed to Kelowna, British Columbia, Canada. The station is owned by Corus Entertainment. CHBC-DT's studios are located on Leon Avenue (near Water Street) in Downtown Kelowna, and its main transmitter is located near Lambly Creek Road in Central Okanagan. CHBC also operates 18 rebroadcast transmitters across the southeastern part of the province.

Phone:+1 (250) 762-4535

Outdoor

Pattison

Canada’s leading Out-of-Home (OOH), Transit and Digital display advertising company. With the widest variety of products in over 200 markets coast to coast, our advertisers benefit from unparalleled advertising opportunities. Based in Toronto, we are powered by over 400 sales professionals and support associates across the country, providing clients with unmatched service, insights and campaign innovation.

Phone:+1 (250) 762-3800

BC Billboards

BCbillboards.ca is a full service highway billboard company based in Kelowna B.C. We lease Highway Billboard space, develop client campaign strategies, design client ads, and print and install the advertising images. BCbillboards.ca is wholly owned by Mountain Media Inc.

Phone:+1 (800) 795-7525
Email:[email protected]

Coast Outdoor Advertising

Coast Outdoor Advertising is a family company and the largest billboard operator on Vancouver Island, in beautiful BC. We own and operate billboard advertising locations in the key Vancouver Island out of home (OOH) markets of Victoria, Cowichan, Duncan, Ladysmith, Port Alberni and Nanaimo. We also offer billboards servicing central BC communities and Vancouver.

Phone:+1 (250) 388-3733
Email:[email protected]

The Electronic Billboard

The eBOARD is located in Kelowna's premiere advertising corridor on Bridge Hill which is located just south of the William R. Bennett Bridge between Kelowna and West Kelowna. This strategic location is the gateway to Kelowna from the South Okanagan and Vancouver and is the only commuter roadway between Kelowna and West Kelowna. On average there are between 2.5 and 3 million commuters/visitors per month that pass the sign. The billboard is visible for 20 seconds while driving the posted speed limit.

Phone:+1 (250) 826-5963
Email:[email protected]

Lamar Advertising

Through its exclusive advertising rights with Translink, BC Transit and InTransit BC, Lamar Advertising British Columbia is proud to market and manage advertising in and on all transit systems in British Columbia.

Phone:+1 (250) 475-6243

Event

Prospera Place

Phone:+1 (250) 762-3800

Rutland Arena

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